Privacy Policy

Swipe & Tap Ltd operates as the data controller for https://swipeandtap.co.uk. Users must be over 13 years old to provide data.

Contact Details:

Legal Entity: Swipe & Tap Ltd
Contact Person: Aaron Wardle
Email: hello@swipeandtap.co.uk
Address: Dock 206, 75 Exploration Drive, Leicester, LE4 5NU

Users should notify the company of any changes to their personal information.

The company processes five categories of personal data:

Communication Data: Messages through contact forms, email, text, or social media. Processed for communication, record-keeping, and legal defence based on legitimate business interests.

Customer Data: Purchase-related information including name, address, email, phone, and payment details. Processed to fulfil contracts and maintain transaction records.

User Data: Website usage patterns and published content. Processed to operate services, ensure security, and maintain business operations based on legitimate interests.

Technical Data: IP addresses, browser details, visit duration, and navigation paths. Sourced from analytics systems. Processed to analyse usage, protect business, and inform marketing strategy based on legitimate interests.

Marketing Data: Preferences regarding promotional communications. Processed for competitions, advertising delivery, and effectiveness measurement based on legitimate interests or consent.

The company does not collect sensitive data (race, religion, sexual orientation, political beliefs, health information, biometric data, or criminal records).

Data is only used for its original purpose or reasonably compatible purposes. Unrelated uses require notification.

Data is collected through:

• Direct user submission (forms, emails)
• Automatic collection via cookies and tracking technologies
• Third-party sources including Google Analytics, Facebook, search providers, payment services, and public registers like Companies House

The company sends marketing communications based on consent or legitimate business interests. Under Privacy and Electronic Communications Regulations, marketing may be sent to businesses without consent, but recipients can opt out.

"Before we share your personal data with any third party for their own marketing purposes we will get your express consent."

Users may unsubscribe via opt-out links or by emailing hello@swipeandtap.co.uk. Opting out of marketing doesn't affect communications related to purchases or registrations.

Personal data may be shared with:

• IT and system administration service providers
• Professional advisers (lawyers, bankers, auditors, insurers)
• Government bodies requiring reporting
• Third parties acquiring business assets

All recipients must respect data security and follow legal requirements.

Data transfers outside the European Economic Area occur with third-party service providers. Safeguards include:

• Transfer to European Commission-approved countries
• Standard contractual clauses or certification mechanisms
• EU-US Privacy Shield compliance (where applicable)
• Explicit user consent when other safeguards unavailable

The company implements security measures to prevent unauthorised access, loss, or alteration. Access is restricted to employees and partners with legitimate business needs. Procedures exist for handling suspected breaches, with notification to users and regulators as legally required.

Data retention depends on necessity, amount, nature, sensitivity, unauthorised disclosure risks, processing purposes, and legal requirements. Tax law requires maintaining basic customer information for six years post-relationship. Data may be anonymised indefinitely for research.

Users possess rights including access, correction, erasure, restriction, transfer, objection to processing, portability, and withdrawal of consent-based processing.

Requests should be directed to hello@swipeandtap.co.uk. There is no fee for access, though unreasonable requests may be refused. Responses typically occur within one month.

Complaints may be filed with the Information Commissioner's Office at www.ico.org.uk.

The website contains links to external sites. The company doesn't control these or their privacy practices. Users should review external privacy policies independently.

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