The Situation
INCREASE AWARENESS AND INTERACT WITH SOLICITORS
Charnwood Accounts based in Leicestershire are one of the region’s leading independent firms of Chartered Accountants and Business Advisors. Although already successful, Charnwood Accountants wanted to branch out further to one of their target audiences, in particular, Solicitors. Instead of just creating a website, they wanted to go one step further and find a way to directly interact with the Solicitors and offer their services.
The Solution
WEBSITE & INTERACTIVE BENCHMARKING TOOL
To encourage interaction, we created an integrated benchmarking form and automated pdf report for Charnwood Accountants. By filling in integral information about their company, Solicitors could then download the pdf report containing statistics that compared their company to others in the industry. This leaves the Solicitors with a workable document to show them which parts of their company need improving, which Charnwood Accountants could help them with.
The Outcome
BEAUTIFULLY DESIGNED WEBSITE & SUCCESSFUL BENCHMARKING TOOL
The website, benchmarking tool and automated pdf has been in use for a couple of months now and have had a brilliant response from Solicitors. Already, Charnwood Accountants has five more clients on board. This project was seen as an investment for Charnwood Accountants as the return of the new projects outweighs the costs involved with the creation of the website.
